“We can’t give people what we don’t have. Who we are matters immeasurably more than what we know or who we want to be.” —Brené Brown
It’s easy to hide behind external standards. It’s easy to allow what you know to be your sales pitch. By how competent you are. Skills, not substance. But easy can often not be fulfilling.
There’s a quote that all B2B sales are B2C. I agree; you can’t sell and engage companies as if they don’t have a soul. People are their soul. The same people who wake up like you do, who struggle like you do. Those people create a soul within a company. You can call that culture, or spirit, or substance.
You can’t sell to a legal entity. You sell to other people. You sell them your story. But you can’t make up your story. Nor can you tell a story that gets you ahead of where you currently are. And they buy partly for what you sell, but definitely for who you are.
FINDING YOUR RIGHTNESS
Feel the difference in leadership from a $100,000 business and a $1,000,000 business. Make it personal: Imagine yourself with a salary that has one extra zero behind your current one. Is that who you are? Is that who you’re willing to be?
You go into the workforce, to work in force. Come what may, you go into work and your life to change the world. At least, to change those around you who most believe in you. It’s part of our drives to survive and replicate. We want to see what we create (or who) withstand time’s eternal march.
This makes us human. And today, you see the impact of a world where that humanity subjugated to the cubicle and the commute. We’ve had friends enraged by their commute, listless in their efforts. So many are asking, “Is it worth it?”
This question goes beyond the New Years’ Resolution. This is an epochal question you have to face. The world will show you answers, and people will steer you towards their answers. But you have to be willing, ready, and steadfast in answering your own worth. You deserve the world, but no one can have it all.
TRUE TRANSITION QUESTIONS
I coach military members to command their transition. I help them make honest choices on why they chose the uniform. And how they can choose a life after the uniform as compelling as within. I help veterans answer the one question keeping them up at night: Is it worth it?
Worth goes beyond money. You can make $40,000 a year a be happy, then scale to $400,000 a year and be miserable. Today, you can see the success stories of the “Instagrams” who cash out at a billion dollars after two years of work. But just because you see them, doesn’t mean they’re the rule. Far from it; they’re the exception.
Some people have always known the song they held within. Some people prodded along a career until they found what was missing. Steven Pressfield calls them “shadow careers”: working a career to pay the bills, but not paying dues for your calling.
When I coach military members, the transition is the easy part. The tactics are measurable and quantifiable. But what I truly coach, the hard part, is the calling. What if you’re called to lead soldiers into combat, but you’re tired? What if you’re called to be an amazing brand authority for vets?
CALLING OUT PURPOSE
“Calling” is hard.
Calling can be a synonym for passion. And you’ve heard both refrains. On one hand, many consider passion poisonous advice. You can’t just run off, leave your life behind, and follow your passion. Yet, passion also seems synonymous with purpose. If you’re passionate, you last longer doing the hard work of building a business, growing a family, or advancing your art.
What’s behind all that, is purpose.
Military members what a purpose that transcends the uniform. You want a purpose that’s stronger than any setback you’re facing. You want Monday to feel like Friday. And why not?
Purpose isn’t device; it’s practice. You have to practice more than one thing, to figure out who you are. Your inalienable, almost immovable, core is what moves you through the world. And after spending years building up armor to face the world, it’s empowering and excruciating to realize all the world wants, is you at your best.
It might be simple. But simple doesn’t mean easy.
Purpose is why you’re reading this page. Purpose is what you feel when you hate waking up on Monday. Purpose is what you see when you meet a business or personal hero you admire. Those who love what they do, never spent one moment overwhelmed. That’s not because of the tactics they use, but because of the strategy and stance they take in the life they have and are.
CLEARING AND CALLING
Purpose is the journey that shows you worth. But today’s world affords so much distraction, clarity becomes elusive. Think about how many ads, diversions, and ideas you’ve come up within the last week. How many of them can you act on? How many of them can you leave behind, unfulfilled.
The gravity of unfulfilled expectations. The penalty of other peoples’ permission.
No one can be as clear about your future as you. No one can want your success and happiness as much as you want it. Humanity at its core is about success. As children, success is a simple, often-splendored thing. As adults, success seems to be as much shouting at rush hour as it is escaping for a weekend.
Why not change that?
Why not come from a place of worth? Why not accept who we are, and let that acceptance embolden us to move? Why not allow yourself the opportunity to be clear in your own outcomes? Business isn’t a chance to produce, it’s also a chance to be. Who are you now, that the world can’t resist you?
Find where you are, and you’ll know where you want to go.
About Travis Collier
Travis is an active duty US Coast Guard Officer, who’s served for 16 years. He’s been assigned to six states, and completed 1 overseas deployment. Currently, Travis is a
commercial vessel inspector in the Port of New Orleans. He has been awarded three Coast Guard Commendation Medals, with Operational Distinguishing Device. Also, he’s
published two books, “SCALE” & “Command Your Transition”, runs a military transition coaching business, and hosts the Transition Tactics Podcast.
Meet Travis at the 2017 Conference and Career Fair! Register now!